Search Engine Optimization (SEO) is the process of optimizing your website with relevant keywords so that your site can be found on those particular search terms or keywords. In other words, when someone types in a phrase in the search engine, your website should appear amongst the list of search results. Google search engine uses an algorithm to look for a couple of different things to list a website in the results when a person types in a particular set of keywords. Keywords are what internet users type into the Google’s search engine when searching for a product or service
Here Are 5 Ways to Optimize Blogs for SEO
Do Your Research
Keyword research is crucial for page optimization. Some chances warrant you naturally include keywords without realizing it simply by providing valuable content on a topic. However, there are a variety of tools and techniques for locating related keywords relevant to your blog post that you might not have considered. The Google AdWords Keyword Tool and semrush.com both offer great tools that enable you to search out keywords related to your topic and even spy on your competition to examine what words and phrases they are targeting to bring traffic to their sites.
Utilize keywords throughout your post.
Once you have targeted a couple of valuable, relevant keywords, it’s vital to put them where they will have the most impact on humans and search engine crawlers indexing your content. try to include them in the following places:
- Headings and subheadings
- Introductory sentence
- Concluding paragraph
- Anchor text (text you hyperlink to other related pages on your site)
- Title tags and meta descriptions
A word of caution: don’t engage in keyword stuffing, which is the act of filling your content with so many keywords that it becomes difficult to read. Not only will this irritate your blog followers, however it’ll also get you penalized by Google. a couple of strategically placed keywords will do the trick.
Reference Others with Links.
When you mention another article or blogger in your blog post, include a link to the information you are referencing. Quality links are a valuable commodity for any website looking to rank higher in search engine results pages.
Give Readers the Opportunity to Subscribe to Your Blog.
Include prominently placed RSS or Feed Subscription Buttons and offer viewers the ability to subscribe to your posts through email when possible. The act allows your blog followers to possess instant notification of your latest posts without having to check your website for new content periodically.
Use Social Media to Broaden the Reach of Your Diary Posts.
As a small business, you’ll be utilizing Facebook, Google+, Twitter, or other social media sites to make connections with potential and current customers. Why not promote your blog content on these sites for even more web exposure? Free programs like Hoot suite make it easy to post links to your latest blog post on all of your social media sites with just a couple of clicks. you’ll even schedule your posts ahead of time.
SocioSquares is a full-service digital agency offering to execute SEO services in Philadelphia. they’re focused on helping brands and products leverage the power of online space by providing exceptional SEO services. They ideate, innovate and execute to make a cult for brands & products, ultimately leading to unmatchable R.O.I.